Lure

Rapala X-Rap Magnum

X-Rap Magnums run perfectly right out of the box, with no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depth.

Hardcore Monster Shot (S)

Hardcore Monster Shot can cover a maximum flight distance of 100m. Super durable thick body & through wire construction.Type: Sinking

Hardcore Heavy Shot

Introducing the Duel Hardcore Heavy Shot is the ultimate casting hard body lure for chasing a variety of pelagic fish. Type: Sinking

Nomad Design Squidtrex

Yozuri Hydro Monster Shot (S)

Rapala Floating Magnum

Floating Magnum is the perfect choice for catching virtually any saltwater species as well as freshwater species like northern pike, striped bass, and musky.

Yo Zuri Metalic Sardine

The METALLIC SARDINE is a first-class lure that has been one of our favorites among anglers all over the world.

Hardcore Heavy Minnow (S)

Duel Hardcore Heavy Minnow Sinking S has some amazing properties. Sunlight is made via the Cola brand to add more colors and reflections.

Yo Zuri Crystal Minnow Deep Diver

Yozuri 3D Inshore Popper (F)

Yozuri 3DB Pencil Popper (F)

Duel Hardcore Bullet Bull

Hardcore Bullet Bull 130mm and 160mm have a maximum casting distance of over 90m.

Nomad DTX Minnow

DEEP. FAST. STRAIGHT. 50ft depth at 12kn troll speed...yeah, the DTX 220 does that. Or what about 30ft at 10kn troll speed? The smaller body DTX 165 does that. There's a DTX minnow for fast and slow speeds, or for super deep or shallow applications.

Hardcore Bullet Fast

Shimano Long Waver

Light off the hook! Wider roll on the fall! Longer SARDINE WAVER, but more advanced! A longer version of the SARDINE WAVER, which is easy to handle in any situation and for any target fish. The slide width is also increased, but what is most appealing is its fall action. The wide rolling action with strong flashing and random sliding and slaloming fall is so appealing that at first glance you may think, "Any fish will bite!" By rotating the lure in combination with the EASY PEBBLE, which is even lighter, and the PEBBLE STICK, which has a tighter action on the fall, it is possible to attack points while mixing in various actions.

Yo Zuri Mag Popper (F)

Yo-Zuri designed this topwater popper lure to have a gigantic water-pushing face, which makes it ideal for stop & go retrieves, a jerking technique, or a fast popping retrieve.

Storm Deep Thunder Fishing Lure

Yo Zuri Hydro Popper

Shimano Exsence Blast Shad

Williamson Speed Pro

The Williamson Speed Pro has been designed specifically for pelagic gamefish. Built tough to withstand the savage strikes and fitted with quality VMC hardware to handle any predator that eats it. Featuring the patent pending “Auto-Tune” free-moving line tie design is self-centring, automatically aligning the lure for consistent action at very high trolling speeds. With an optimum action at 6-10 knots but with the ability to troll up to 15 knots the Williamson Speed Pro is a highly versatile lure.

Hardcore Sonicboom SB POP

Explosive Casting Distance + Flash by Lens! Aim and shoot at faraway targets! Baitfish-like slender body increases chance of bite and casting distance. The unique cup-shaped mouth provides high appeal and excellent water grip. The slender body imitates sardines and other baitfish.

Nomad Ridgeback LC

Yozuri 3D Inshore Pencil Popper (F)

Rapala Magnum Countdown

The Rapala Magnum is the world’s number one saltwater hard-bodied lure. More record fish have been caught with Rapalas than any other lure.