Founded in 2018, YASI emerged from a vision established in 2017 to become the GCC region's premier fishing tackle brand. Our mission is to design and manufacture high-quality lures, jigs, and top rods specifically tailored for UAE waters, ensuring unparalleled effectiveness and reliability. Inspired by the resilience and patience of our grandparents, we embrace a process that takes time and dedication. Named after the original tribe of Abu Dhabi, YASI embodies our commitment to quality and tradition, consistently achieving the highest standards in our industry.
